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Why every business must have an online presence

by jameswilson9161
Online business presence

Like most business owners, you know that having an online presence is essential. But many business owners don’t realize just how important it is. A recent study showed that over 90% of consumers search for businesses online before making a purchase. That’s why it’s so important to ensure you have a website optimized for search engines and that your social media profiles are up to date. Here are seven reasons why every business should have an online presence.

  1. Increased visibility. By having a website and social media pages, you’ll be seen by more people than if you didn’t have them. This means more potential customers for your business!
  1. Greater credibility. When people see that you have a website or social media page, they’ll assume that your business is credible and legitimate.
  1. improved customer service. With an online presence, you can provide customer service 24/7 – no phone queues or waiting times!
  1. Connect with new customers. Social media allows you to connect with new customers from all over the world who may not have otherwise found out about your business.
  1. Increased brand awareness. An effective online marketing strategy will help increase brand awareness for your business – resulting in more sales in the long run!
  1. Cost-effective. An online presence is one of the most cost-effective ways to market your business – much cheaper than traditional marketing methods!
  1. Easier to update. Websites and social media pages can easily be updated with new information, special offers, images, etc., meaning you can keep your customers informed on what’s going on with your business at all times!

4 Ways to Create an Online Presence for Your Business

Starting a business is no small feat; once you’ve got everything up and running, it can be tough to know where to turn next. One of the most important things you can do for your business is to create an online presence. With so many different platforms and strategies, it can be tough to know where to start. Here are four ways you can make an online presence for your business.

  1. Create a website.

One of the best ways to create an online presence for your business is to have a website. Your website should be a central hub for all your online activity—think of it as your home base. Prospective customers should be able to go to your website and learn everything they need to know about your business, from what you do and who you are to what products or services you offer and how to get in touch with you. Creating a website can seem daunting, but there are plenty of resources to help you get started, and once you’ve completed your site, it’s easy to maintain. You may consider Shopify, Wix, or any other similar platform. You may have to consult or hire a Shopify expert or respective platform expert to get the website up and running.

  1. Use social media.

Social media is a great way to connect with potential and current customers and promote your business. There are many different social media platforms, so choosing the most sense for your business is essential. Once you’ve decided which platforms to use, posting regular content will help you build a following and drive traffic back to your website. You can use social media to share blog posts, announce new products or services, offer promotions or discounts, and more.

  1. Get involved in your community.

Another way to create an online presence for your business is by getting involved in your online and offline community. There are many ways to get involved in your community, but some of the most effective include joining relevant online groups and forums, participating in local events or meetups, and blogging on other websites. By getting involved in your community, you’ll raise awareness for your business and build relationships with potential and current customers.

  1. Invest in digital marketing.

Digital marketing includes all the marketing activities that take place online—from search engine optimization (SEO) to email marketing and everything in between. Investing in digital marketing will help you reach a wider audience with your marketing messages and improve your chances of driving traffic back to your website or landing page. While there are many different digital marketing strategies, some of the most effective include SEO, content marketing, pay-per-click (PPC) advertising, social media marketing, and email marketing.


These days, it’s essential for businesses of all sizes to have an online presence if they want to succeed—and luckily, there are plenty of ways to create one. From creating a website or blog to investing in digital marketing or getting involved in your community, there are many different ways you can reach new customers and promote your business online. The most important thing is to find the best strategies for you and your business goals. Experiment with different approaches until you find a combination that works well for you—and then stick with it!

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