Your website is one of the most important aspects of your brand’s online presence and it is important that you design it right. You can implement any tactic to nurture funnel leads, increase the conversion rate or boost your SEO ranking, but if your website is unpleasant then it might cause your prospects to bounce off your website. To make sure your website looks good and provides a seamless user experience, you need a leading web design company in Sydney that will ensure that your website is exquisitely branded, high-performing, and seamlessly functional.
Evidence and studies repeatedly point to the fact that good web design is important. Here are some you should know:
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42% of people will leave a website because of poor functionality.
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72.9% of all retail was generated via mobile devices in 2021, according to Statista.
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94% of first impressions are related to your website’s design.
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75% of the credibility of a website comes from its design.
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89% of consumers shop with a competitor after a poor user experience.
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It only takes visitors 50 milliseconds to form a first impression of your website design
Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites with these statistics serving as guidelines
Why is Web Design Important?
Whether consciously or unconsciously, we all react to visuals and people are naturally drawn to good designs. Here are a few reasons why website design is important:
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Credibility: What does it make you think about a company when you come across an outdated-looking website design? You may doubt their legitimacy, question their products and services, or even look at a competitor’s website for a better reason. On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.
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Sets first impression: First impressions are powerful, and what your website looks like can create a great impression or drive visitors away. They will judge your business within seconds, so you want to make a positive impact. Web design is going to impact how your audience perceives your brand. The impression can make them either remain on the page, learn about your business or leave your page and turn to competitors.
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Your competitors are ahead: You want your website to stand out. However, if you have an old, outdated, and low-quality website, your competitors will outrank you.
Definition of a ‘Good Design’
People inherently react to good design and are drawn to beautiful things.
All designs use standard elements like color, shape, and size. Although the difference lies in the implementation, a good design applies those elements to create a consistent visual language.
Think about it like any language. We communicate it by using words, phrases, and punctuation. Of course, some people are more skilled at using the language than others, so there is always a measurable difference between ‘good’ and ‘bad’.
The same is with the design. While everyone might not be equally skilled in communicating visually, a leading web designer in Adelaide is trained in that language. Therefore, it is important to invest in a professional, well-designed website that communicates effectively with your customers and prospects.
7 Essential Principles of Web Design
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Usability: Design has a huge impact on how easy it is for visitors to find what they are looking for from your website design. Your web design should make these things as easy to find as possible- otherwise, you will frustrate your users and potentially drive them away.
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Navigation: Users scrolling on your website want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.
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Responsive design: Regardless of the device they use, responsive design ensures that your audience has a good experience on your site.
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Brand professionalism and trust: What encourages trust among visitors? Designs that look modern and professional. While, a poorly designed website might make someone doubt your legitimacy. Especially if you have a well-established brand, your customers probably recognize things like your logo, colors, or style.
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Consistency: It helps your audience build brand recognition and keeps them engaged on your page longer. Your website design company in Sydney will help you keep a consistent brand image on your website. They can reference your made style guide anytime and add any element to your style.
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By integrating CTA buttons into your website design, you will help drive better results on your page and help your audience to proceed to the next step.
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SEO: Finally, great web design is not only about visuals on the front end. However, how the design comes together behind the scene can deeply affect search engine optimization.
Conclusion
Your website design is one of the most powerful tools. You might think that each principle overlaps, but still you have to take each one into consideration. A web design and eCommerce design in Sydney and Adelaide can help you build a dream website.
