Some of the world’s biggest tech companies have said that The Metaverse will take global connectivity to the next level. I’ve found that the best way to explain “The Metaverse” which is
“A virtual world where lots of people can meet to play, work, or get to know each other.”
But stay with me. Isn’t there already something like this? The name for it is The Internet.
The Metaverse promises something new, something that will bring the digital world into the real world and the real world into the digital world.
With LiDAR 3D scanners on phones, VR headsets becoming more popular, over 7 billion devices able to instantly render high-quality 3D experiences, and 5G delivering insane download and latency speeds, brands now have a unique chance to leave their mark on The Metaverse Store Setup. So, what do consumers and brands get out of The Metaverse that will make it popular now and for a long time to come?
How can brands change and grow in the metaverse?
vStores:
Virtual Showrooms, or vStores, let customers take tours of any space or facility and interact with all kinds of objects, from a full catalogue of industrial machines to small tools or engineering processes. This can be used to see and interact with any retail product in 3D, including cars, clothes, jewelry, and even NFT digital assets.
Product sales training:
The Samsung Note 20 is a good example of how product demos and sales training are almost the same and can be made once and used over and over again in an organization.
Advanced 3D data and analytics:
Before now, we could only gather data in two dimensions. By adding the Z-dimension, “heat maps” can show in real time how people around the world behave. The future for Data has come, and it’s in 3D.
Customizers and Configurators:
This live demo lets people set up their perfect G-Wagon, just like the Nike example. Try it!
Trying out new designs and color combinations:
This proof-of-concept shows how people can make their own perfect show. Information learned from this experience can be directly linked to business intelligence tools. Just try it!
The Balenciaga Fall 2021 collection
It came out as an online video game called Afterworld: The Age of Tomorrow. In the game, the brand comes to life in a fully 3D and interactive way.
Gamified Commerce:
The famous French brand Louis Vuitton made a game for iOS and Android. To learn interesting things about the brand, players have to collect 200 candles.
Social Gaming Product Partnership:
Step into the world of high-end fashion and experience a one-of-a-kind, interactive virtual exhibit based on Gucci Garden Archetypes, an immersive multimedia experience that explores and celebrates the Gucci brand.
Connect Data Directly to Business Intelligence Tools:
The global head of XR at Oracle shows how the web-based MetaVRse Engine connects quickly and easily to their Maxymiser business intelligence tool.
Raise the rate of conversion:
Shopify has been talking about the benefits of 3D for years and has built a large network of suppliers to help its merchants move into this new medium. The head of XR at Shopify talks about how XR can help retailers and brands now and in the future in this CODE talk.
The economy of creators is growing at a very fast rate. Before they turn 21, the average American has spent more than 10,000 hours playing video games, which is three times as much time as they’ve spent reading books. We need to improve the world by using technology and marketing. The goal of any brand is to get people to use their creativity. People who want to live in the country again and use things like Starlink to stay in touch dream of making money in the Metaverse.
Sell virtual items for real money:
By 2021, gamers are expected to spend more than $100 billion on virtual items on gaming platforms alone. Businesses have a huge chance to make real money by selling goods for virtual worlds because of how much money people spend in virtual worlds.
Virtual photoshoots:
75% of the “photography” in an IKEA catalog is made by a computer (CGI). Pictures are not pictures. Most of the “photos” in IKEA catalogs have been replaced by CGI renderings that show everything from the furniture to the beautiful light on the countertops and wood floors.
Better for the environment: :
It’s better for the environment because there are fewer returns, less travel, and fewer prototypes and samples in the real world. This will help your business and the environment even more.
How the Metaverse will help customers and brands in the future
Real-Time Customer Service:
Imagine being able to answer your customers’ questions right away, in real time, using both real people and AI-powered avatars. The best way to help customers is to do this.
Make your relationships with other people stronger:
People feel connected to the brands they love when they go shopping. Most of the time, eCommerce is less about the experience and more about getting things done. With The Metaverse, you can build lasting relationships with your customers.
Interactive vs. Passive Content:
Only 3% of the content on the internet is “interactive,” which means that everything else is just something you watch (photos, videos, endless scrolling). You can look around in interactive content and learn more about yourself. This is the future of the internet.
With just one click, you can restock the whole store. You don’t have to design a store in CAD, build a “demo” store, test it, and then build it out. Instead, you just click “publish,” and your whole virtual storefront is instantly changed. You will also get feedback right away on your new designs, so you can change them right away.
Why give people what everyone else gives? With The Metaverse, you can think outside the box and sell things online that you never thought were possible. Any product you can think of can have a virtual experience made for it.
Social eCommerce:
Shopping alone is fine, but shopping with friends is a lot of fun. What do you do if your friends live in different parts of the world? Share any Metaverse experience with friends as avatars and feel the excitement of finding new products together.
The rest of the world thinks that brands that use XR and Metaverse technologies are “innovative,” “forward-thinking,” and “cool.” How do the people who buy your brand feel about it?
Give customers a 3D preview of a product:
So they can “try” it before they buy it. Customers can get a better idea of what your products look like when they see them in 3D. For example, you can virtually try on makeup, glasses, and jewelry, and you can see the products where you live or work.
Show more information about the products being shown. Why just show pictures of the outside of your products if the best part is what’s inside? From the size of a galaxy to the size of a molecule, take people on a journey through your product. with the help of any reliable Metaverse development company, you can do anything.
Visualize product catalogs:
Photoshoots are so pre-pandemic! When you use virtual photoshoots, you save money, open up a lot of doors, and can retake any product photos right away without having to set up the whole photoshoot thing.
No tax breaks for shows:
Physical displays cost money and are hard to edit or change once they are made. You can make as many changes as you want to digital displays at any time without wasting time.
Make things that can’t be done in real life:
Want to go to and from the moon? Do you want to try scuba diving? Where do you think your product will shine the most? In the Metaverse, which has no end, you can build anything you want.
A lot of people get personalized service:
With AI and Avatars, you’ll be able to give personalized service from a one-to-many model that makes the customer feel like you’re talking to them one-on-one. This is the best service for customers anywhere in the world.
Analytics that work in real time make a big difference:
You can get closer to the brand panacea of just-in-time, hyper-personalized retail experiences on a global scale with endless possibilities by using real-time analytics and combining them with holistic consumer insights from your whole omnichannel operations.
Selling with Virtual Reality:
The Oculus Quest 2 is an amazing $299 all-in-one unit. It looks great, sounds great, and can track your hands very well. The headset can be used with exciting business apps to show off products or create virtual showrooms. A Quest 2 headset can be sent to a client for less than the cost of a salesperson’s visit and is a much more interesting way to show off a product than a video or slideshow.
Conclusion:
With the Metaverse, you can give your customers more value on a large scale by using the power of exponential technologies. You decide how this new way of talking will be used. It’s up to you, as honest marketers, to make the future what you want it to be. Make a world you’ll be happy to tell your grandchildren you helped build. How you use this great new technology is up to you. I hope you help people with it.
