Are you investing too much into your custom eyelash boxes but still getting fewer results?
Stop worrying; we can help you out in detecting the factor that can make your brand lag behind others. It could be any minor reason that can kill your marketing efforts through the custom eyelash boxes.
Let’s get into those four mistakes which do not allow your brand to market the products properly among the targeted audience.
Choosing the Wrong Packaging Material
There are many options for custom packaging materials on the market. Four primary packaging materials are available for eyelash boxes: cardboard, corrugated, rigid, and Kraft papers.
Cardboard boxes are ideal for printing or finishing because of their smooth surface at this crucial step of material selection, where most product owners get lost. Unfortunately, this is the most common mistake brands make. It is unacceptable. You cannot expect to sell more eyelashes in custom eyelash packaging boxes if they are not made according to the product requirements.
You can have cardboard packaging if you sell eyelashes and eyelash serums. Choose the custom Kraft eyelash boxes to show your organic approach to the environment.
Keep in mind that eyelash packaging boxes must be able to meet product packaging requirements. Any shape, size, or material is possible. Make sure to research the brand, product nature, and latest cosmetic packaging boxes. Your brand can only face low market recognition if it studies the current market trend well.
Targeting Erroneous Audience
Your brand needs to know the target audience before designing custom eyelash boxes. Then, your brand can use this information to create eco-friendly or appealing eyelash boxes tailored to customers’ preferences and needs.
Your brand should consider who your target audience is so that you can appeal to everyone equally. This helps the brand to increase sales frequently.
Don’t Overdo It When Designing
Your customers will be impressed by the custom-designed eyelash boxes when they go to the market to purchase the volume lashes. The custom eyelash packaging is attractive to buyers and convinces them to buy your product. However, it can also negatively affect you if you overdo it with embellishment and design. There is a limit to what you can do.
It can look cluttered if you use too many design elements and text to decorate your packaging. This makes your brand’s custom eyelash boxes look less professional than intended. The custom-made eyelash packaging boxes look more premium with add-ons. However, it would help if you chose the most simple but striking custom lashes packaging.
According to market research, cosmetic brands are more likely to try to update their packaging now and again. However, they prefer to use minimal text and have very little craft work.
Do Not Use Every Hook and Nook
Custom printed eyelash boxes can be a great way to inform customers about your cosmetic brand. However, designing and printing on every corner of your custom eyelashes packaging boxes or the mascara box packaging is challenging.
Overprinted custom cosmetic boxes will not convey your message to customers. Customers won’t be able to find the information you want to share. Be sure to include all relevant information about the product and brand, not the irrelevant ones.
Experts in packaging recommend printing on the inside and outside of custom packaging boxes wholesale. However, it would help if you still were cautious when printing, as these customized printed eyelash boxes will ensure a higher ranking for your brand in the global marketplace.
Keep your information and slogans to a minimum when printing. By leaving the space empty, you can grab customers’ attention faster. Avoid these simple mistakes to get effective marketing and higher conversions.