Over the last few years, the process of lead generation for manufacturers has undergone a paradigm shift. While the industry is still largely dependent on building relationships with potential customers, several verticals have been disrupted by digital evolution.
Today, all marketing buyers are empowered with a large amount of data that is enhancing their shopping experience. And as the modern economy evolves, an increasing number of manufacturers are wondering how to increase sales opportunities in this quickly shifting marketing environment.
If you too are looking to boost your manufacturing business and generate high-quality leads for your business, here’s what you can do:
1 . Position yourself as an Expert in the Industry
To begin with, you need to position yourself as an expert in your industry. And the best way to do this is by offering high-quality, useful, and relevant information to the audience. This is a crucial strategy for digital marketing for manufacturing industry that lets them put out excellent content on their website, through newsletters, email campaigns, etc.
The more you show off your expertise and knowledge to your target audience, the more they will trust you. And this, in turn, will result in quality lead generation.
2 . Optimize Your Online Content
According to statistics, 94% of all B2B buyers conduct exhaustive online research before making any purchase decision. This reveals the importance of your manufacturing website as well as your presence on different social media channels.
Your website content must be informational, impactful, and SEO-optimized. Make sure you understand the pain points of your target audience and address them via your website’s content. Also, make sure your website is responsive on mobile.
Social media for manufacturers is also very important. The most common platforms include LinkedIn, Twitter, Facebook, and Instagram. Make sure the content on all these platforms is updated and optimized in a way that drives your visitors to your company’s website.
3 . Leverage Video Marketing
In the coming times, videos are becoming the most effective medium to showcase your business and its products to potential clients. You can create several types of videos that highlight your manufacturing procedures, provide product demonstrations, showcase the best features of your products, etc. to engage your audience. Additionally, you can create videos of behind-the-scenes footage to showcase the human side of your brand.
Video marketing also allows you to develop engaging videos and share them across your social media channels. This helps to reinforce your social media presence and even connect with fellow industry professionals.
4 . Create Numerous Landing Pages
Successful industrial companies typically offer several landing pages. This is a great way to capture more leads for your business. You can create numerous microsites or individual web pages that are much less complicated than the main website. These web pages can lead to different landing pages for the best results.
These microsites can provide complete information about your business to prospective leads. They also offer direct CTAs that enable the leads to get in touch with your marketing professionals.
5 . Focus on Personalization
All of your potential customers have varying needs and preferences, and thus, you must treat them exclusively. Personalizing your content and messages can go a long way in generating quality leads and nurturing a good relationship with them.
You can segment your target audience into different categories, based on factors such as demographics, buying patterns, position in the buying funnel, etc. You can then send them personalized and highly targeted messages that further push them down the funnel. To make it easier, you can also set up marketing automation for emails. This will send automated yet personalized emails to your potential customers based on the action they take on your website. This is another great way to generate and nurture leads for your business.
6 . Integrate Marketing & Sales Teams
In order to generate the maximum leads, your sales and marketing teams need to be integrated and collaborative. So you must take time to build strong relationships between your sales and marketing teams. This will ensure that the efforts of your marketing team help the sales team close deals.
It is a good idea to conduct regular meetings with both teams and ensure face-to-face conversations. You can even implement a CRM system within your organization that enables staff members to work together easily.
Generating manufacturing sales is a crucial aspect of business growth. If you find the process too overwhelming, you can also decide to hire a good digital marketing agency such as StratMg. The agency specializes in inbound marketing for B2B companies. The expert marketers at the agency can help you establish and maintain a clear and impactful marketing and sales strategy, generating predictable growth for your company.